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Our Strategy
Building on the fact that the female half of the U.S. population makes up to 85% of all household healthcare decisions, Spirit of Women partners with hospitals to provide a customized package of programs and initiatives that focus on the power of women to impact your hospital's overall bottom line.
Beyond babies and breasts, women influence hospital loyalty and healthcare utilization for themselves, their families, and their friends. “Word-of-mouth” promotion in healthcare is the gold standard.
Spirit of Women is a comprehensive outreach and marketing strategy that converts women of all ages in your community into passionate brand ambassadors for the future of your hospital.
For a detailed list of key membership deliverables, click here.
For a power point presentation on the Spirit of Women opportunity, click here.
For a detailed list of Spirit of Women program components, click here.
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