Launched over ten years ago as a best practice to build women's volumes at LeHigh Valley Hospital in Allentown, Pennsylvania, Spirit of Women® is a network of hospitals and healthcare providers across the United States that ascribe to the highest standards of excellence in women’s health, education, and community outreach. Individual hospitals join the national Spirit of Women network for an annual fee and experience the excitement and innovation of programs that focus on the power of women to influence your hospital’s overall bottom line. Member hospitals are guaranteed Spirit franchise exclusivity in their market area defined by zip codes.
Spirit of Women membership activities help to focus a hospital's community outreach and marketing efforts on:
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The power of women as healthcare consumers
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The positive business influence of engaged physicians and nurses
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The strength of community support and grassroots promotion to build loyalty to your hospital brand
Spirit of Women becomes an “umbrella concept” for how your hospital talks to women in your community over all service lines.
Spirit of Women provides member hospitals programs that target core business strategies with innovative outreach initiatives, extraordinary events and creative communications that motivate women and their families to take action for their health.
Spirit of Women provides creative templates, operational roadmaps, business rationale, national staff resources, public relations expertise, and professional networking for excellence in the marketing of health to women. Every program offered to Spirit hospitals strengthens the commitment to meeting and exceeding Spirit of Women’s National Standards of Excellence for Women’s Health, a key requirement for membership in the Spirit of Women Hospital Network.
Each year, Spirit of Women releases a toolbox of programs and templates that allow a hospital to pick and choose strategies that best meet their business objectives for capacity and growth as well as community outreach goals. A comprehensive work plan and detailed monthly timeline are produced each year of membership that integrates Spirit of Women programming with best practices at member hospitals. Specific measurable objectives are set and met. Return-on-investment metrics are jointly developed.
Your hospital's success is supported through ongoing access to Spirit of Women staff including a dedicated hospital service concierge and a vice president for hospital strategy.
The web of Spirit events at member hospitals in communities across the United States is creating a virtual network of consumers connected to the Spirit philosophy that Health is Action SM.
Spirit of Women hospital network is a national innovator of programs and events that educate, entertain and move women to seek healthcare. We are proud of our hospitals and our healthcare providers that believe that chronic disease is preventable and that every person is entitled to a lifetime of vibrant health.
